136 smart marketing words that help convert

When asked how they felt their copy converts, most small business owners said something along the lines of 

“It pays the bills, but it could do better”.  

“Good enough” and “pays the bills” isn’t exactly a booming business battle cry, is it? 

The thing is, as a small biz owner you have GOT to communicate well with your writing in order to sell.

In this post you’ll learn:

  • The #1 tool that helps you write expert-level copy – quickly 
  • How to craft a message your audience simply can’t refuse
  • 136 smart marketing words + 6 places to use them in your copy

        136-smart-marketing-words-that-help-convert


The secret to DIY-ing expert level copy for your brand

FREEZE

Before you scroll to the bottom & swipe the good stuff – let’s have a quick chat about why you need to have a list of smart marketing words in your back pocket. 

  • It makes your job faster.

As biz owner/chief marketer/CEO/owner of an overflowing hat rack – it feels like there is a never ending list of marketing collateral that your business needs. The more tools you have on hand to get it done, the faster your job will be. 

    2. Some words are just stronger than others

When it comes to moving people to action & making sales – pairing together just any set of words, ins’t going to help you break any records. 

Having a list of tried-and-true, powerfully persuasive words on hand will help you level-up your sales copy  – & drive up those conversions. 

In copy writing, we call that list copy swipes. 

Copy swipes are essentially just a collection of emotional words, packed with persuasion – ready for you to strategically use & make your own.

The *most* effective copy swipes usually come straight from the mouth (or keyboard) of your ideal customer. (We will get to the why of that in a minute). 

But I also like to keep a handy list of power words, phrases & messaging that I happen to run into – why? Because it’s usually messaging that has already been proven to work (I mean, it worked on me). 

And while the methods we use to market can sometimes feel like it changes pretty quickly – the science of persuasion (& the words that move us to action) remain pretty steady. 


How to *effectively* use copy swipes

Picture this: your ideal client is checking out your site – and not for the first time. She’s here because she’s been thinking about your product/services for a while.

But, not quite ready to buy – she’s scanning your website, comparing your words against similar services, against the price you’re asking her to pay. 

Want your offer to come out on top?

Speak to her values

Your ideal client is comparing what you’re offering against her personal values (aka: her hierarchy of value). She wants to know that what you’re offering, lines up with the person she wants to be & the life she wants to live. 

Good, powerfully persuasive copy easily communicates two or three of your target audience’s value points as she reads. 

For most of us, those value points fall into 4 different “families”:

The value of function: “What task does this accomplish?”

The value of emotion: “How will I feel when using this?”

The value of a better life: “What will my life look like when I start using this?”

The value of self-preservation: “What will the other people in my life think about this product/service?”

If you can get specific about how what you’re selling answers to AT LEAST two, if not all, of those questions above, your copy is ready for bidness. 💪💪🏻💪🏽💪🏾💪🏿

(Psst – high converting copy? It’s a science. Any copywriter worth his or her salt doesn’t just guess at this stuff. Wanna run with the big dogs? Dig deeper on the hierarchy of values & read this bang-up article from The Harvard Business Review). 

Mirror her voice

A client recently told me that I helped her dive deep into the foundations of her brand & fill in messaging holes she didn’t even know was missing. 

Aside from being a totally brag-worthy complement (😉) – comments like that teach me how to really woo my dreamboat clients.

Because now, I have a deeper, concrete insight into how my service lines up with what my ideal client values – and I have the exact words she uses to express that back pocketed & at the ready. 

Potential customers are way more likely to be on board if you can mirror their voice & join in on the conversation they are already having in their heads. 


136 smart marketing words that help bring in conversions

Time to get down to the nuts & bolts.

Pepper these phrases in:

– Your calls-to-action

– Your work with me or sales page

– Your headlines

– Social media captions

– Facebook ads

– Emails & subject lines

TO USE TO CREATE CONNECTION:

Partner

Collaborate

Friend

Delight

Kudos

Transparent (NOT authentic – if you can help it ;))

Behind the scenes

Ssshhh!

Secret

Uncensored

Off the record

You

SPARK ACTION:

Learn

See

Save

Plus 

Bonus

Create 

Improve

Discover

Know

Grow

Win

Increase

Promote

Unlock 

Sure-fire

Certain 

Unparalleled 

Hack

Trick

TO INSPIRE:

Awe-inspiring 

Life-changing

Belief

Brilliant 

Breathtaking

Conquer

Courage

Defeat

Empower

Eye-opening

Fearless

Grit 

Guts

Jaw-dropping

Mind-blowing

Pluck

Power-up

Seize

Thrive 

Triumph

Unleash 

Win

BRING DESIRE:

Beg/Begging

Captivating

Crave

Desire

Enchant

Enthralling

Excite

Forbidden

Intoxicating

Juicy

Riveting

Magnetic

Intriguing 

Sneak – peek

Satisfy

Spellbinding

Unabashed

Untouched

Compelling

EASE FEARS:

Above and beyond 

Backed

Cancel anytime

Foolproof

Moneyback

Ironclad

No strings attached

No questions asked

Guilt-free

Proven

Reliable

Rock-solid

Bona fide

Tested

Try before you buy

Unconditional

Bestselling 

Free

Crowd-favorite

Tried and true

IMPLY EXCLUSIVITY:

Super secret OR Top-secret

Classified

Hush-hush

Insider

Little known

Never seen before

Private

Be the first

Become an insider

Invitation only

Login Required

Members Only

Exclusive

IMPLY SCARCITY: 

Only 

Limited OR Limited-time

Hurry

Now

Just XX spots left! 

Spots/time running out

Quickly

Early bird

Last Chance

ENERGIZE YOUR COPY:

Because

Decide for yourself (follow up with proof!)

Quick

Problem Solved

What works for me

…you can, too! 

Freedom

Surprise

Bravery

Breathtaking

Celebrate

Force

Fulfill

Glorious

Flawless

Stunning 

Striking 

Power-up

up-level

Magic


Word to the wise-

Don’t let this list keep you from getting words on the page.

Let your first draft be messy, boring, maybe even down-right crappy. 

Do what you can to get your idea on the page. THEN you can go back & sprinkle in these powerfully persuasive words. 

One final tip before we wrap this up – these smart marketing words will take your brand message & intensify it. So if you don’t have a solid brand messaging strategy, that’s step one.

Don’t know where to start? I’ve got you. Click here to learn how to DIY your brand message. 

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TP1_0775

Oh hey! I’m Kaitlin. 

Conversion Copywriter & Strategy Consultant

Welcome to the blog

Armed with the belief that you *can* actually leverage your words to make more money, I have one mission. 

To help you banish cookie cutter copy, blot out page fright & craft a brand strategy that connects and converts. 

Plant Lady

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